Max Gerson is Back With Beta!

Beta Motorcycles is thrilled to announce the reunion with Max Gerston. After a four-year hiatus, Gerston returns to the Beta family, ready to bring his enthusiasm and passion for the sport as a Brand Ambassador for Beta Motorcycles.

Max Gerston is well-known figure in the Off-Road racing community, specifically within the Hard Enduro world. He currently is the on-course correspondent for the US Hard Enduro series. Relying on his successful racing background, Gerston, provides unmatched exposure at the hard enduro events as he rides along the racers to get up close footage of the action and provide insightful commentary about what the competitors face during the race.

During his previous stint at Beta Motorcycles, Gerston competed in Endurocross, US Hard Enduro, and the West Hare Scrambles, which he was the champion of in 2017 and 2019. Max will represent Beta at the US Hard Enduros, as the official dirt bike at his Max Off-Road school, and aboard a 300 RR Race Edition at Endurocross



"I’m stoked to be working with Beta again after a previous nine-year career with the company from 2012-2020. The Beta brand aligns with my personal values and the direction of my business Max Off-Road. The unique collaboration provides the opportunity to focus on promoting Beta dirt bikes through content creation, coaching, and racing." said Max. "It feels good to have support from Beta to continue the pursuit of my passion, riding and sharing dirt bikes."

"It is a pleasure to have Max back on Beta. He always brings a smile and a good time to our team. With him doing his own program, we feel it is a great fit for Beta as he can bounce around the country showing off his skills and our motorcycles at the same time." said Tim Pilg Beta USA President. "His love and passion for moto in general is the main reason we wanted to be a part of his schools and to get him involved as a brand ambassador alongside Rodney Smith, the both of them represent what the Beta family is all about."